Tell us a little about your career to date?

I’m originally from San Francisco where I started my career in tech as a UI designer and front-end developer at a social media startup. I lived in Paris for a few years as creative director and head of product for a large company but left to pursue my passion – helping launch startups in London! After a few years, I found the idea I wanted to launch as a founder, and the rest was history. 🪐

What does your current role entail?

At the moment, my day-to-day includes keeping our growth and community efforts moving forward and aligned with KPIs, brainstorming with our CTO on how we can build a better experience for our users, speaking to investors for our Seed round, and, of course, maintaining Orbital running as a company (taxes, operations, tracking runway, etc).

What has been your company’s biggest achievement to date?

We launched to Product Hunt at #2 of the day and increased our free plan together, which almost tripled MAU in less than 60 days.

What has been your biggest challenge to date and how did you overcome it?

Getting people’s attention! There are a LOT of people trying to engage the same audience we are. Nearly everything we did, for a very long time, just added to the noise. It took a long time to learn how to balance automation vs individual attention, and build enough credibility to stand out from the crowd of B2B marketers speaking to our customers.

What is your company’s overall vision? What problem is it solving?

Orbital provides fun and interactive audio spaces for teams and communities.

We’re giving teams a central, frictionless, communication base that’s available 24/7. We never want teams to awkwardly start a meeting by trying to find the right meeting link again.

We want managers to be able to say, “Got a quick second to join me in the coffee area?” instead of everything being a formal 30 or 60 minute meeting. We want people to pop in for a question, or say “Great job!” even if they’re on opposite sides of the world.

What has been the biggest learning experience in your career?

Definitely becoming a founder, and wearing all the hats that come with it. It requires superhuman levels of multi-tasking, which I really struggled with at the start of the pandemic. The added responsibility for others has made me even more passionate about my own values like staying organised, transparency, and putting people first in everything.

What is your biggest piece of advice to your teenage self?

Don’t let anyone else tell you who you’re supposed to be.

What is your favourite quote?

“Bitches get stuff done” – Tina Fey 😉

Ashley’s Linkedin & Twitter.