Who are you and what do you do?

Eleanor Wright, Director of Soello + Graphic Designer.

Soello produces engaging and inspiring content alongside strategic social media plans to build businesses online presence and keep their target audience engaged.


How have you found your start-up journey so far?

Slow-going. 2 years in now and the first 18 months were fairly steady and slow due to my commitment and having other various jobs. Gaining contacts and being introduced to new networks made this last 6 months boost dramatically.


What do you listen to whilst you work?

I let the boys choose the music but if I were on my own, funk / soul. Something to keep me going…


What drives you to get up in the morning?

Light. If there is daylight I will be wide awake. I also like to be the first person to the office … keen!


What three things can’t you live without?

My Car – I love driving and it gives me time to think about the things I need get done. My Parents – They are like living versions of Google in terms of day to day business. They have given me a lot of inspiration to do what I am doing now. Sunlight – It keeps me sane and happy.


What’s your best time-saving trick?

Planning and organisation. Everything has to be ordered. Although it probably doesn’t save me anytime at all…


What have you learnt that you’d like others to know?

That every day is a learning curve and you can’t know everything. Don’t be afraid to hand over work to others or people that are better than you. It was the best decision I ever made.


Where do you see yourself and your business in 12 months?

We are hoping to take on our 3rd person in the New Year – hopefully in 12 months time we will be in a much more stable and thriving position allowing us to produce great work for great clients.


The best advice you’ve ever received?

“The only time you fail is when you give up” “Always know your worth”


Fill in the blank. I’d like to see ___ answer these same questions!

Nick Jones, Soho House Group


Check out Soello at www.soello.com